Advances in experimental social psychology continues to be one of the most sought after and most often cited series in this field containing contributions of major empirical and theoretical interest this series represents the best and the brightest in new research theory and practice in social psychology. The contributions to the current volume are of the high quality we have come to expect george r goethals in contemporary psychology for the past two decades theseries has served a special function for social psychology one that has not been filled as well by any other single publication. Advances in experimental social psychology latest volume all volumes search in this book series edited by mark p zanna volume 30 pages iii ix 1 393 1998 download full volume previous volume next volume actions for selected chapters download pdfs export citations show all chapter previews show all chapter previews. Get this from a library advances in experimental social psychology vol 30 mark p zanna annotation advances in experimental social psychology continues to be one of the most sought after and most often cited series in this field containing contributions of major empirical and . Running head promotion and prevention mailing address department of psychology schermerhorn hall columbia university new york ny10027 chapter in higgins e t 1998 promotion and prevention regulatory focus as a motivational principle in m p zanna ed advances in experimental social psychology vol 30 pp 1 46 new york
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