Pocket mentor series the pocket mentor series offers immediate solutions to common challenges managers face on the job every day each book in the series is packed with handy tools self tests and real life examples to help you identify your strengths and weaknesses and hone critical skills. Shahid afridi focusing on advertisements how will he concentrate on cricket habib akram taunts shahid afidi. Focusing on your customer book harvard business press the pocket mentor series offers immediate solutions to the challenges managers face on the job every day build and refine a process . Mentors message why focus on your customer focusing on your customer the basics the three rs of customer loyalty an analysis of why customer retention related sales and referrals are so important retention related sales referrals the three rs and your internal customers when marketing budgets ignore the three rs targeting . Closing individual sales in most businesses is not enough for success success depends on developing profitable lifetime relationships with customers but gaining customer loyalty requires hard work care and attentiveness selection from focusing on your customer book
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