The tenth edition of strategic marketing problems cases and comments seeks a balance between marketing management content and process the book consists of 10 chapters and 43 cases that feature contemporary marketing perspectives and practices. Strategic marketing problems cases and comments how do you go about finding the perfect cases to use in your course 44 class tested cases sixty percent of the cases are new revised or updated for this edition. For courses in marketing strategy marketing management and strategic marketing this best selling text is dedicated to the development of decision making skills in marketing it introduces concepts and tools useful in structuring and solving marketing problems while extensive class tested case . Find helpful customer reviews and review ratings for strategic marketing problems cases and comments 10th edition at amazoncom read honest and unbiased product reviews from our users. The ninth edition of strategic marketing problems cases and comments seeks a balance between marketing management content and process the book consists of 11 chapters and 42 cases chapter 1 foundations of strategic marketing management provides an overview of the strategic marketing management process
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